Opening Remarks In today’s rapidly changing corporate environment, staying ahead of the rivals is crucial. Market research has always been a key strategy for gaining a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this process. AI-powered tools are transforming how businesses collect, analyze, and utilize data

Introduction In today’s fast-paced corporate environment, maintaining an edge of the competition is crucial. Market research has always been a key approach for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this process. AI-powered tools are reshaping how businesses collect, process, and act up

Introduction Social media marketing is evolving significantly in the last few years, shaped by changes in innovation, user behavior, and corporate demands. A major transformation in the advertising sphere is the emergence of artificial intelligence (AI). AI’s capability to reshape social media marketing is capturing the attention of organizations